The BRS Advantage

• Language-of-choice interviews in real-time
  
• Bilingual digital audio play out
  
• Translation of questionnaires
  
• Translation of results
  
• Spanish language scripting

The Bilingual Research Services (BRS) division of ERS is the foremost Hispanic telephone data collection company in the United States. In fact, the two El Paso, TX facilities make up the largest Spanish-speaking facilities in the nation. Through them, BRS has conducted hundreds of thousands of interviews not only across the United States, but throughout Puerto Rico and Mexico as well.

BRS employs more than 600 dually-fluent interviewers who read, write and speak both English and Spanish, which allows them to seamlessly conduct language-of-choice interviews in real-time and without interruption of thought. BRS provides clients with the best survey method available for quickly and accurately polling the fastest-growing population segment in United States -- Spanish-speaking Americans.

Currently, the U.S. Spanish-speaking population exceeds the entire population of Canada. Companies that settle for information gathered only from the English-speaking population make business decisions based on incomplete data. The BRS integrated approach to data collection delivers the most accurate cross-section of results from today’s multicultural society. Whether the respondent desires to speak English, Spanish or both, BRS interviewers are wholly adept at gathering the data required and comprehensively reporting that data in the language of the respondent’s choice.

This adaptive, targeted approach enables BRS clients to react quickly with an informed business decision in order to fully capitalize on the information gathered.